A portal that streamlines and optimises the lead processing process
LG Electronics, is a global player and technologically innovative company within the consumer electronics, home appliances and mobile phone market. The department responsible for processing leads for air conditioners needed a streamlined process.
Custom software development
Custom-designed and developed lead portal to streamline processing and improve workflow efficiency.
Smart data management
A centralised data system for tracking lead conversions, installation statuses and customer satisfaction.
Process optimisation
Automatic lead allocation and tracking to eliminate inefficiencies in manual processes.
Dedicated development team
Emendis offers a specialised team of backend and front-end developers, project managers and UX/UI designers for maximum flexibility and efficiency.
Inefficient manual processes
Lack of understanding
Time-consuming quotation requests
Environmental and operational costs
Problem statement
The website allows customers to request a quote to have an LG air conditioner installed. The relevant department had little or no insight into the conversion and had no visibility into what happened to the leads forwarded.
It was not clear whether the installer assigned the lead installed the air conditioner and it was not clear which units he used for this purpose. Also, it was not clear whether the customer was ultimately served to their satisfaction. LG Electronics needed more insight into the lead processing process.
Business case
By thoroughly studying LG Electronics’ process, we finally figured out a process on how LG Electronics can gain more insight into its processing. We developed a customised application for LG:
- A flexible portal for LG, suppliers and installers;
- Streamlined processing with different statuses;
- Insight into installed units and the quality of an installer.
Real-time tracking enabled over 100%
of operations
40% increase in order efficiency
Processing time reduced from 2 hours to
15 minutes
Processing time reduced from 2 hours to 15 minutes
Cost savings through efficiency
Processing process in view
All information related to leads is transparent in the LG Lead Platform. The new business process works easily for LG, installers and suppliers.
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How do we work?
For LG Electronics, we have a fixed team ready with dedicated scrum hours. The client decides what and when to develop. We unburden the customer by having a team ready with back-end and front-end developers, a project manager and UXUI so that the customer can focus on the desired functionalities.
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