A portal that streamlines and optimises the lead processing process

LG Electronics, is a global player and technologically innovative company within the consumer electronics, home appliances and mobile phone market. The department responsible for processing leads for air conditioners needed a streamlined process.

Custom-designed and developed lead portal to streamline processing and improve workflow efficiency.

A centralised data system for tracking lead conversions, installation statuses and customer satisfaction.

Automatic lead allocation and tracking to eliminate inefficiencies in manual processes.

Emendis offers a specialised team of backend and front-end developers, project managers and UX/UI designers for maximum flexibility and efficiency.

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Inefficient manual processes

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Lack of understanding

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Time-consuming quotation requests

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Environmental and operational costs

Problem statement

The website allows customers to request a quote to have an LG air conditioner installed. The relevant department had little or no insight into the conversion and had no visibility into what happened to the leads forwarded.

It was not clear whether the installer assigned the lead installed the air conditioner and it was not clear which units he used for this purpose. Also, it was not clear whether the customer was ultimately served to their satisfaction. LG Electronics needed more insight into the lead processing process.

Business case

By thoroughly studying LG Electronics’ process, we finally figured out a process on how LG Electronics can gain more insight into its processing. We developed a customised application for LG:

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Real-time tracking enabled over 100%
of operations

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40% increase in order efficiency

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Processing time reduced from 2 hours to
15 minutes

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Processing time reduced from 2 hours to 15 minutes

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Cost savings through efficiency

Processing process in view

All information related to leads is transparent in the LG Lead Platform. The new business process works easily for LG, installers and suppliers.

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How do we work?

For LG Electronics, we have a fixed team ready with dedicated scrum hours. The client decides what and when to develop. We unburden the customer by having a team ready with back-end and front-end developers, a project manager and UXUI so that the customer can focus on the desired functionalities.

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