Emendis helps LG with a custom portal

A portal that streamlines and optimizes leads

LG Electronics, is a global player and technologically innovative company within the consumer electronics, home appliances and mobile phone market. The department responsible for processing leads for air conditioners needed a streamlined process.

Problem statement

The website allowed customers to request a quote to have an LG air conditioner installed. The relevant department had little or no insight into the conversion rate and had no visibility into what was happening with the forwarded leads.

It was not clear whether the installer assigned the lead installed the air conditioner and it was not clear which units he used for this purpose. Also, it was not clear whether the customer was ultimately served to his satisfaction. LG Electronics needed more insight into their leads.

Business case

By thoroughly studying LG Electronics’ process, we finally figured out a process on how LG Electronics can gain more insight into its processing. We developed a customised application for LG:

Lead processing

All information related to leads is transparent in the LG Lead Platform. The new business process works easily for LG, installers and suppliers.

Key functionalities

How do we work?

For LG Electronics, we have a fixed team ready with dedicated scrum hours. The client decides what and when to develop. We unburden the customer by having a team ready with back-end and front-end developers, a project manager and UX/UI experts so that the customer can focus on the desired functionalities.

Emendis works for, among others: